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Giants and Jets team up with firefighter to preach fire safety
November 30, 2016
Last year both teams got smoked on the field, but now the Giants and Jets are teaming up with a Brooklyn smoke-eater to preach fire safety to young fans around New York.
Brian Mullen, an 11-year FDNY veteran and second-generation firefighter, enlisted the help of Big Blue and Gang Green to license smoke detectors with the clubs’ logos in a push to make the life-saving devices more attractive to kids.
“We’re just taking a boring, utilitarian product and making it cool, hip, and fun,” said Mullen, 44. “We want kids to say, ‘Hey mom, hey dad, I want a smoke detector in my room. I want a Jets one, I want a Giants one.’”
Mullen noted that blazes in homes with working smoke detectors are 50% less likely to be fatal.
Despite this, one-in-five residences has missing or obsolete detectors.
“The facts are staggering,” Mullen said.
Portions of all sales go to various fire-related initiatives, including Vision 20/20 and the New York Firefighters Burn Center Foundation.
The gridiron-themed detectors are available through Mullen’s website thebuffproject.com, named for the buffalo-skin coats worn by early volunteer firefighter