WHAT IS THE BUFF PROJECT?
WHO WE ARE
The Buff Project was created by second-generation City Firefighter, Brian Mullen. After witnessing the unnecessary suffering caused by not having functional smoke detectors and being unsuccessful at finding for a purple smoke and fire alarm to match his daughter’s purplicious room, he decided to take matters into his own hands and make smoke detectors cool!
Prepare your home by installing the adequate amount of smoke and fire and carbon monoxide alarms within the next 7 days. Protect your family and those who mean the most to you but don’t stop there, challenge all your neighbors to be proactive and not reactive.
ON SOCIAL MEDIA
After you’ve installed your smoke and Carbon Monoxide alarms,
1. Take a picture of your:
smoke and fire and CO alarm
2. Post it to your Facebook, Twitter and / or Instagram page with #THEBUFFCHALLENGE hashtag and caption:
“I just protected my loved-ones by installing a smoke and fire alarm in our home! If you are tagged in this post, I challenge you to do the same."
Make sure to use the #THEBUFFCHALLENGE
The first line of defense in fire safety is a smoke alarm. Be ready!
The best offense is a strong defense!